Georgie Cleeve launched OSKIA and the concept of nutritional skincare in 2009 after witnessing first-hand the skincare benefits of MSM, more commonly known as the 'Beauty Mineral'.

Georgie was initially introduced to MSM by her father who first introduced MSM to the market over thirty years ago and pioneered its use as a joint supplement for racehorses, to repair serious cartilage damage in her own knees caused by a skiing accident at a young age.

She experienced a phenomenal response to the MSM and her joints repaired more than any surgeon had thought possible. But what had been less expected was the major improvement in the symptoms of her acne, eczema and generally poor skin, together with striking benefits to her complexion and the condition of her hair and nails. With a healthy complexion came better confidence.

A natural form of organic sulphur, MSM boosts collagen production, promotes circulation and helps decrease inflammation for a brighter, younger looking complexion.