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Georgie's 2018 Nutritional Resolutions

26 January 2018 15:16

Posted in: Founders, Skin Health

We all know that good intentions start on the 1st of January but peter out by the 21st, so to ensure you end 2018 as you started, make sure to choose resolutions that will really make a difference but without the effort.
I have never counted calories, but I do count nutrients. For me it is always about what you are not eating rather than eating that counts. It doesn’t matter if you eat a pizza if you know you are eating all the right nutrients.

These are a few of my nutritional tips which are easy as pie to include in your daily diet.

1.    Look after your gut and it will look after you. The Gut and its biome has probably been one of the most talked about topics of 2017. However, it’s something that having grown up surrounded by the most wonderful and weirdest doctors and scientists, including one of the world leaders in gut bacteria, is something that’s second nature to me. Unfortunately taking a probiotic doesn’t really cut the mustard as the majority of the bacteria are dead by the time they reach the gut. The best way to love your gut is to introduce fermented foods. Which takes me on to my second top tip - and a delicious one for the sweet toothed amongst us…

2.    Ama-Koji - a fermented sugar alternative. Naturally we all have a sweet tooth and we all love cakes, so don’t give up chocolate or cakes and make life a misery (you will fail) but cook with Ama-Koji instead. It’s a koji fermented rice extract, very popular in Japan, that has a very sweet taste but also the brilliant benefits of fermented foods. I use it to both cook with and add to my morning coffee.

3.    Add Adaptogens to your diet. We sadly live in a very fast paced and stressful life, a life where no one at any time really can switch off (thanks, Internet!). The more disconnected-time of our parent’s off-line generation is at an end. Personally, I can’t bare this, and rather wish someone would ‘break’ the Internet for good, but as no one will, and there is no sign of things changing, we need to find ways to help our bodies and minds slow down. Stress is the one of the biggest causes of illness, mental problems, and skin damage by causing cortisone spikes. Adaptogens regulate the body’s stress hormones and include Ashwaganda, Astragalus, Ginseng, Liquorice root, Holy basil, some mushrooms such as Chaga and Rhodiola.

4.    Forget Lemon - Yuzu is what you want. More Vitamin C than Lemons, but basically rather the same, swap your Lemon and hot water in the mornings for this.

5.    Add a little spice in your life…Turmeric tea isn’t that tasty - let’s be honest - but pop a teaspoon into a curry (or sweet potato soup) and it’s delicious and you will benefit from the wonderful anti-inflammatories it’s famous for (one of the reasons we use it in our gorgeous Restoration Oil).

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Last Updated: 31 October 2018 12:13

NEW CITYLIFE RANGE: A NOTE FROM GEORGIE CLEEVE

14 August 2017 17:17

Posted in: Founders, Product Focus

This range has been a very long time coming for me so I am pleased to be finally able to share it with you. Pollution is a hot topic at the moment, but we first tried to formulate a highly anti-oxidant booster targeting smokers (cigarette smoke contains 4,000 chemicals) six years ago and failed miserably. The science just wasn’t there and what we thought to be a powerful free-radical scavenging product, in our clinical trials turned out to be pro-oxidant, meaning it would do more damage than good. I presumed that by combining anti-oxidants, a product would be anti-oxidant, but this couldn’t be further from the truth. Anti-oxidants are very volatile and re-active and more often than not turn pro-oxidant when used. I went back to the drawing board.

Fast forward a few years... major advances in natural cosmetology, micro-encapsulation and two years of trial and error in our own laboratory have finally resulted in a successful formulation that offers unrivalled protection and I’m absolutely over the moon with the results! Critically, we are now able to harness highly technical ingredients that have only been developed very recently, and have found the best combinations of encapsulation and blended ingredients to enable the range to demonstrate such powerful benefits.

Our formulation process was lengthy but we also spent time analysing the key pollutants that cause the most skin damage, so this range is unique in that it is very targeted and pollutant specific. We targeted the four most damaging types of free radicals - Singlet Oxygen, Peroxyl, Hydroxyl & Halogenated - as well as Ozone, PM (particulate matter), Nickel, Iron and other heavy metals.We are all now aware that pollution is a major health issue and can also cause serious long and short term skin damage. City life, fun though it is, exposes us constantly to particularly high levels of air pollution, both indoor and out. This starts from the moment we wake, taking in our daily commute, exercising or just enjoying a coffee outside, through to less obvious sources such as air conditioning, cooking and cleaning, even our furniture and paint produce pollutants.

The range also offers many broader skin health & beauty benefits including our signature bio-available nutrients to help improve skin cell health.

I really really hope you enjoy the products! My personal favourite is the CITYLIFE Booster as I wanted a product that everyone and anyone could use, regardless of their age, skin type, or their regime. It’s a doer! It shouldn’t replace anything and you can add it to anything. It is highly concentrated so deep amber in colour, and like any true booster, should never be used on it’s own.

CITYLIFE Facial Mist - I absolutely love this. It’s not your usual Mist though, as it is not merely a mixture of water, perfume and alcohol. It is a heavy mist full of actives at proven efficacy levels. It also does not form a film on the skin, like other anti-pollution mists, which I’m not keen on, but chelates metals to prevent them absorbing into the pores.

CITYLIFE I-Zone Balm - A rich, buttery, delicious balm that also contains light-reflecting particles to help bounce light off the skin. This has been my handbag staple for the last few months, and a saviour on flights.

CITYLIFE Cleansing Concentrate - Super refreshing, this is a clever little cleansing concentrate so you only need a tiny drop, and forms a beautiful, soft velvet foam leaving skin pollutant and makeup free, fresh, calm and pH balanced..’

-Georgie Cleeve, Founder

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Last Updated: 31 October 2018 12:15

The best new brand out of Britain - VOGUE JAPAN This new Brit brand is taking the skincare world by storm - GRAZIA Now there is no need to choose between something that's natural and something that works - DAILY MAIL

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