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Making Black Friday a Bright Friday

21 November 2018 11:59


Whilst everyone’s busy compiling their wish-lists ready for Black Friday (now the biggest shopping event of the calendar) here at OSKIA we believe, it really is so important to make Black Friday a little Brighter and continue our tradition of donating 100% of our profits from Black Friday to Charity.

A note from our founder, Georgie Cleeve:

“Black Friday’s all about amazing offers, choosing beautiful Christmas presents for loved ones and of course indulging in some well-deserved self-gifting too…We’ll be offering 25% off our range again so customers can stock-up on their favourites. But we also want to continue our tradition of giving something back. So OSKIA will be donating 100% of profits from each and every sale made on Black Friday to a charity whose work we feel passionately about.

In the midst of the commercial frenzy that is Black Friday, I feel very strongly that we should all pause for thought; and if while we’re gifting those closest to us, we can also give support to those enduring tough times, then together we can succeed in turning Black Friday that little bit brighter.

This year we have chosen to support Women for Women International and the phenomenal work they do helping women survivors of war rebuild their lives. Our aim is to raise enough money to sponsor up to six women survivors through a year-long programme that equips them to earn money, regain their confidence and actively participate in their communities. Together, with your support, we can change the world, one woman at a time.” 


When there is an outbreak of war or violence, women suffer most – they experience trauma, sexual violence and the death of loved ones. After the conflict is over, the world’s attention moves on, but these same women are left to rebuild their families and communities.

Women for Women International supports women who live in some of the world’s most dangerous places. Women enrol on the charity’s year-long training programme, where they learn how to earn and save money, improve their family’s health and make their voices heard at home and in their community.

Since 1993, the charity has helped more than 479,000 marginalised women survivors of war in Afghanistan, Bosnia and Herzegovina, the Democratic Republic of Congo, Iraq, Kosovo, Nigeria, Rwanda and South Sudan.
With over twenty brutal armed conflicts across the globe, there’s never been a greater need to support women survivors of war. With your help, women can graduate from the Women for Women International programme with the skills, knowledge and resources to become successful entrepreneurs. They will pass on their knowledge to their neighbours and children, creating a ripple effect.

Below, is first-hand how Women for Women International has changed the lives of two amazing woman – Grace from Rwanda and Faith from Nigeria.



Photo Credit: Hazel Thompson.

When her husband died three years ago, Grace and her five children were left with nothing. “I was alone and had to take care of the children, who were all very young at the time. I couldn’t imagine them growing without their father around. He was the one who provided for them – school materials, food…”
The Women for Women International programme proved to be a lifeline for Grace. She recalls, “One day, people came looking for the poorest women to help. I was hoping I could be selected and thank God I finally was. Women for Women International came and took me out of my loneliness.”
Grace learnt important skills on the programme. “They taught me how to save, to manage the household… After I joined, my life got back on track. I even bought some small livestock; two cows, a pig and some rabbits. By the end of this year, I will have achieved something big. I’m thinking of opening my own shop and expanding my activities.”
Ensuring that her children receive a good education is a priority for Grace; with the profit from her business she can pay for them to attend school. “My first goal is to take good care of these kids, put them through school and see them grow into men and women.”


Photo Credit: Monilekan.

Faith is a 33-year-old widow with three daughters. Her husband died two years ago. Because she has only daughters, her husband’s family will not allow her to inherit his possessions. According to Nigerian tradition, widows cannot inherit their husbands’ property, and only men have the right to own land. Her parents-in-law sometimes come to her house to take away items of any value, which they say belong to them by rights.
“Being a single mother is very difficult,” says Faith. “I am worried about our future, we might have to move back to live with my parents.”
Faith enrolled in the Women for Women International programme in 2016. She chose knitting as her vocational skill because the costs to start are low, and there is always a demand for clothes so the business will be sustainable. Faith sells the clothes she knits to her neighbours and at the market. She has also started to produce uniform jumpers for the local school.
“In the future, I want to expand my business. My dream would be to open a shop where I can sell the clothes. The programme has given me hope. I learnt that if you have an ambition and work towards it, you can achieve your dream.”

So, whilst you are stocking up on your Favourite OSKIA products this Friday, please do bear in mind the women whose lives you could directly be helping to change with every single purchase you make.

OSKIA will be offering a 25% discount on all full-priced products on the OSKIA website – – from 18:00 Thursday 22nd November to 23:59 Friday 23rd November. Christmas Gift Sets are not included in the offer.

Women for Women International is a registered UK charity in England and Wales (1115109).

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Last Updated: 21 November 2018 12:39

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