PSYCHOLOGIES, NOV 09

ALTERNATIVE SOLUTIONS

by Justine Knight

"For others, skincare goes hand in hand not with surgery but with diet and lifestyle:
Georgie Cleeve of Oskia (oskiaskincare.com) believes in rebuilding skin at a cellular level through healthy living, a nutritious diet and natural skincare. “The skin is an organ, and just like our other organs, it needs to be fed in order to function, “ she says. As well as citing the regenerative merits of skincare ingredients, such as sulphur compound MSM and Swiss Apple Stem Cells, the Oskia website embraces all aspects of a holistic lifestyle with seasonal recipes, green living tips and nutritional information.
The brand also offers a collagen stimulating nutritional supplement, Oskia Pure MSM £29.50. “Women who use natural skincare often have a holistic approach to their bodies and their lives – they eat organically, they are interested in alternative practices such as homeopathy, and are even more likely to recycle,” says Cleeve. “But whether you take the invasive route or try something more holistic, I think it is great that there is so much choice out there. No, having something injected into your skin isn’t entirely natural, but neither is popping a pain killer, and so many of the ingredients used in these procedures are naturally-derived anyway. I consider a glycolic peel to be fairly natural – just think of the lactic acid in Cleopatra’s skin softening milk baths.”

PSYCHOLOGIES, NOVEMBER 2009