How to choose the right cleanser for you

In a market flooded with different products, it can sometimes seem daunting finding the right one to suit your skin and treat its needs. Proper cleansing is paramount for a clear, glowing complexion. Not only does it remove oil, bad bacteria, makeup and dead skin, it also creates a blank canvas for your serums, moisturisers and oils to help them penetrate deeper into the epidermis and increasing their efficacy.

Not cleansing effectively leads to dullness, breakouts and possibly dehydration. It’s no wonder cleansing is the first and usually the most important step in your routine. Ideally, we recommend cleansing twice a day. Double cleansing at night is vital to remove the upper layer of makeup, dead skin cells and grime, allowing a second cleanse to give a far deeper clean, unclogging your pores and clearing your complexion. Just as it is important to cleanse at night, so is cleansing in the morning. At night our skin regenerates and detoxifies, releasing toxins from our pores which then need to be washed away in the morning.

ACNE PRONE SKIN/ OILY SKIN
If your skin is prone to breaking out you want a cleanser that helps to fight excess oil, without completely stripping your skin of oil which will lead to your skin producing excess sebum to compensate. A formula that balances your skin’s natural PH will help slow the growth of bacteria. Try our Violet Water Clearing Cleanser, a refreshing, purifying, minty-fresh, water-based cleansing gel designed to help clear and calm blemish prone skin, keeping it balanced and healthy. With Salicylic Acid, Colloidal Silver, Prebiotics & MSM it helps clear pores and reduce sebum production, replenishes and supports skin micro-biome and helps calm reactive skin.

SENSITIVE SKIN
For those with sensitive skin, or skin conditions such a rosacea, you need a cleanser that will effectively remove all dirt and grime and condition your skin without stripping it of its natural lipid barrier or acid mantle. Just as with acneic skin, it is also important with sensitive skin not to upset your skin’s natural PH. Use PH appropriate products, within 1pH difference to the skin’s natural level (4.4-6ph), as disrupting your skin’s PH can lead to dry or irritated skin. Our Rest Day Cleansing Milk is a comforting cleansing milk with Pro-Vitamin B5, Oat Ceramides, Pomegranate Sterols, MSM, Polyglutamic Acid, Bisabolol, Prickly Pear and Probiotics. It gently removes impurities and makeup whilst supporting the skin's barrier function, microbiome and natural pH balance, leaving skin soft, rested, calm and supple.

COMBINATION SKIN
Combination skin is exactly what it says on the tin: you have both dry and oily sections or patches, or your skin can simply change during the month and seasons! This means you need a cleanser to treat both skin types and restore balance. A gel cleanser is perfect for combination skin. It is the new generation of non-foaming cleanser, and somewhat a hybrid, gentle enough to treat dry skin, but effective enough to remove excess oil and take the day off from your skin. Our best-selling Renaissance Cleanser contains Lactobacillus/Cucurbita Pepo Ferment Extract (Fermented Pumpkin Enzymes) to deeply cleanse pores and thoroughly remove dull skin cells without irritation for a brighter, balanced complexion and even skin tone.

Another great option for combination skin is our CityLife Cleansing Concentrate. It leaves skin pollutant and makeup free, fresh, calm and pH balanced. It contains Willow Bark Extract (natural Salicylic Acid) & Phytic Acid, which gently exfoliate to rid dead cells and clear pores, whilst Eucalyptus and Lavender are both tremendously healing, anti-inflammatory and antibacterial.

DRY SKIN
Much like sensitive skin, dry skin needs to be treated just as gently when it come to cleansers. Stay clear of foaming cleansers and instead opt for cleansers with a richer texture: think oilier balms and gels. They will slick away the grime of day, but also nourish your skin before you start applying your serums and moisturisers. Our Perfect Cleanser and Renaissance Cleansing Gel are both perfect textures for you, they rid your skin of makeup and deeply cleanse as well as thoroughly removing dead skin cells without irritation for a healthy, comfortable and balanced complexion. You can switch between the two depending on seasons, morning and evening or even double cleanse if feeling your skin needs that bit of extra TLC.